Evoke Africa

Inspired by a Lifelong Love of Africa

Autumn is a Second Spring…

I know, I know! It’s nearly November and we didn’t call, we didn’t write…In fact, you’ve barely heard a tweet out of us! Why, you might ask? Well, I’ll tell you why!


Like so many of us, I used to dread this time of year. When September arrived, all I could see ahead was months of rain, cold weather and dark days that felt like endless nights. As an adult, I’ve learned to appreciate the beauty that Autumn brings with it. Albert Camus once said that “Autumn is a second spring when every leaf is a flower” and I think that’s a beautiful way to describe it. I still see summer there, in every golden leaf and rosy berry.

The beautiful thing about the very distinct seasons that we experience on this little island of ours, is the reminder that all things are cyclical. I wouldn’t say that I actually look forward to Autumn and Winter, and when I take the dog on his daily walk through mud, rain, sleet and hail I will inevitably spend the entirety of that walk wishing that I could hop on the next plane to South Africa…but sometimes we all need a little darkness in our lives in order to truly appreciate the light, don’t you think? So these days, I try to see the start of Autumn as an opportunity for change and reflection before the whirlwind otherwise known as Christmas comes to sweep us all away!

We’ve been doing much reflection, assessing how our year has gone so far and how we would like to continue. 2012 will be our first full year of trading, and we’ve learned so much, so we’re taking those lessons and making the changes that will help us to grow better and stronger. We’ve spent late summer and Autumn making improvements to the website, arranging new suppliers, and making the plans for bit of a blog and social network overhaul! This has meant a lot of hard work for us, leading to a better customer experience for you, and a glowy feeling inside for us all as we play a bigger and more active part in the fair trade movement!
We’re so excited about our new suppliers and products! We’ve been working non-stop to process the orders that they’ve sent us, and they will be on the website this weekend! I’ll let you into a little secret; our new jewellery is absolutely stunning, gorgeous and just plain beautiful. To be honest with you, I kind of want to keep it all for myself. But that would be selfish and that’s not what fair trade is about, so I guess I’ll just have to spread the love :)

We also have a little bit of a surprise for our customers this Christmas – some very special products are on their way to us from Cape Town, South Africa as we speak! I picked these out especially when I was last there, and I’m just thrilled that we’re going to be able to share them with you because I’m head over heels for them. I expect that you’ll hear the squeals of excitement from our office when they arrive! I’m dying to share the secret with you…But you’ll have to wait just a little bit longer. Trust me, they’re worth it!

In short, we’ve got some brilliant new suppliers and a ton of beautiful new products to share with you – you’re going to LOVE them!

Fri, October 26 2012 » Uncategorized

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