Belated New Year wishes, and thanks for reading our first blog post of 2012! Christmas has been and gone (in the blink of an eye, it seems) and January is in full swing. How are those January blues going? Did you make resolutions? Are you sticking to them?
This time last year we were working hard on our New Years Resolution to make Evoke Africa a reality. I knew how special this ambition was to us; to have the opportunity to work with these beautiful little pieces of Africa whilst supporting causes that we’re passionate about is incredible. What I didn’t realise at the time was how special it could be to interact with people as an online retailer.
When we launched Evoke Africa, my main concern was that our customers might feel disconnected from us; that giving their experience that special “personal touch” would be so much harder online.
I needn’t have worried. Between this blog, our Facebook page, Twitter and customer emails, I’ve been overwhelmed by how many people share the same passions as us! When I look back at the last year, the moments that really make me glow inside have very little to do with what we’ve sold. They’re from interactions that I’ve had with you! Seeing how much magic Africa still holds for you. Discovering how much passion you have for the beautiful things that we love too. Learning how much fair trade means to you. Helping men choose wedding gifts for their wife-to-be. Helping daughters choose birthday gifts for their mothers. I’ve loved every minute of it!
This year, our resolution is to start building upon these foundations. We want to give you more variety, more beautiful on-trend jewellery from a wider range of brands and producers. We’ve barely touched upon the talent that is out there, so it’s time to get really stuck in! Right now we’re working on our Spring/Summer ranges, and I think you’re going to love what we’ve found so far!
We also want to start doing more for the continent that this whole project is really about. It’s time to start properly pushing the message about fairly traded products and what a small change in our buying habits can mean for producers – and to show the British public that there’s more to making ethical purchasing decisions than buying Fairtrade bananas ;)
Finally, our long term goal is to make Evoke Africa strong enough to start forming a relationship with some relevant charities. We firmly believe that businesses have a responsibility to make a positive contribution to society on a level that might not be achievable on an individual level, and that is what we strive for. But it all depends on you. We need your help and support to spread the word and grow big and strong so that we can really get in there and start changing the world!
So please, next time you want to treat yourself or buy a special gift, remember that each purchase you make is a vote for the sort of world that you want to live in. And make sure that purchase is with us ;)